Hi, I’m Count Haze.
I’ve always been drawn to the space where fashion, community, and culture overlap, just not in a linear way.
I’ve lived in Australia, taught English in Costa Rica, explored culinary school, and tried on more versions of myself than I can count. Somewhere in all of that, I realized what pulls me in every time. Aesthetics that feel undeniable. The kind that hit all at once through visuals, texture, sound, and energy.
I’m a deep thinker, constantly drawn to environments that feel immersive and alive. The ocean has always been one of those places for me. Layered, unpredictable, powerful, and a little mysterious. That same energy shows up in how I approach my work.
I’m drawn to things that feel intentional and slightly surreal. A little witchcraft, a little fantasy, a little futuristic apocalypse, always grounded by a strong point of view.
I think about brands the same way I think about worlds. How they look, how they feel, how people move through them, and what makes someone want to stay.
Whether I’m directing a visual concept, building a community, or producing an experience, I focus on creating something people don’t just see, but step into.
There is always a narrative underneath it all. Usually centered around a lead character who can hold her own.
At the core of everything I create is one goal:
To build something people actually care about.
Building With Intention
Everything I create is built with purpose.
That means taking the time to understand the deeper layer.
Not just what something is, but what it represents.
From visual direction to community strategy, every detail should feel connected.
Nothing should exist just to fill space.
What I Build
I build spaces.
Digital or physical, visual or experiential, the goal is always the same.
To create something people don’t just see, but step into.
Something that feels alive.
Something that holds attention.
Something that lasts.
How I Think
I think about brands the same way I think about worlds.
How they look.
How they feel.
How people move through them.
And what makes someone want to stay.
Most people focus on attention.
I focus on what happens after.
Simple, Not Surface
I keep things simple, but never shallow.
Clarity matters more than noise.
Restraint matters more than excess.
The strongest ideas are often the ones that feel obvious in hindsight, but only after they’ve been fully understood.
Community Over Performance
I don’t see community as a support function.
It’s not just replies, comments, or surface-level interaction.
It’s environment.
It’s identity.
It’s the reason someone comes back.
The goal is not just to reach people.
It’s to create something they want to stay in.
The Goal
Not just to create something that looks good.
To create something people actually care about.
Something they return to.
Something that means something.
My Approach
I don’t create for the sake of output.
I create to understand what something is meant to feel like, and build from there.
Every project starts with a question.
What is this world? How does it move? Why would someone stay?
I keep things simple, but never shallow.
Clarity matters more than noise.
Everything I make is built with intention, shaped by curiosity, and designed to hold attention longer than a moment.
Because the goal is not just to create something that looks good.
It’s to create something people don’t want to leave.